DECA Inc.

DECA CONNECTS

Connect to Courses, Curriculum + Careers

DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. Examine your course of study and integrate activities from DECA’s comprehensive learning program to show that DECA is connected and relevant.

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DECA's Comprehensive Learning Program provides a variety of instructional resources that would be suitable for these courses and more.

Principles of Business Administration
Fundamentals of Marketing
Advanced Marketing
Advertising
Fashion Merchandising
Marketing Research
Digital Marketing
Sports and Entertainment Marketing

Each career cluster contains several career pathways, or specialized career areas that are comprised of careers that require similar knowledge and skills.

Marketing Communications
Marketing Management
Marketing Research
Merchandising
Professional Selling

Instructional areas are broad areas of content knowledge that are comprised of many performance indicators. Performance indicators are specific knowledge and skills employees are expected to demonstrate or achieve.

Business Law

Channel Management

Communications

Customer Relations

Economics

Emotional Intelligence

Entrepreneurship

Financial Analysis

Human Resources Management

Information Management

Market Planning

Marketing

Marketing-Information Management

Operations

Pricing

Product/Service Management

Professional Development

Promotion

Selling

Strategic Management

The following are examples of career opportunities and occupations that are available within this career cluster.

Account Executive

Account Supervisor

Advertising Manager

Art Director

Brand Ambassador

Brand Manager

Buying Manager

CRM Manager

Campaign Manager

Chief Innovation Officer

Chief Marketing Officer

Chief Sales Officer

Circulation Manager

Client Relationship Manager

Content Marketing Manager

Copywriter

Creative Director

Customer Satisfaction Manager

Customer Service Representative

Customer Success Manager

Digital Marketing Director

Digital Marketing Manager

Digital Marketing Specialist

Director of Communications

Director of Market Development

Director of Sales

Director of Sales and Marketing

Fundraiser

Integrated Marketing Communications Specialist

Interactive Media Specialist

Key Account Manager

Market Development Manager

Marketing Associate

Marketing Services Manager

Marketing Specialist

Media Buyer/Planner

Merchandise Buyer

Merchandising Manager

National Account Manager

Product Manager

Product Planner

Promotions Manager

Public Information Director

Public Relations Manager

Purchasing Manager

Regional Sales Manager

Retail Marketing Coordinator

Sales Associate

Sales Manager

Sales Promotion Manager

Sales Representative

Search Engine Optimization Specialist

Social Media Manager

Territory Representatives

Visual Merchandise Manager

Web Content Writer

Web Producer

eCommerce Manager

COMPETITIVE EVENTS

Enrich the Classroom

DECA’s Competitive Events Program is an incredible tool for curriculum. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with National Curriculum Standards.

DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge. DECA’s competitive events reinforce creativity, problem solving and presentation skills.

The potential for recognition, awards and travel for learning classroom content is a tremendous motivator – not to mention the scholarships and cash awards recognizing DECA members for outstanding achievement.

With more than 60 events, DECA offers a competitive event for every course and every student.

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Advertising Campaign

Business-to-Business Marketing

Digital Marketing Strategies

Entertainment Marketing

Fashion Merchandising and Marketing

International Marketing

Marketing Communications

Marketing Management

Professional Sales

Sales Management and Leadership

Sports Marketing

Case Studies + EXAMS

Integrate into Classroom Instruction

Case studies provide a student-centered engagement activity to help DECA members apply learning through problem-based scenarios that require creative solutions and practical outcomes. DECA’s case studies challenge DECA members to demonstrate industry-relevant knowledge and skills through performance indicators. DECA’s case studies are developed through industry research to reflect current issues and trends in business and industry.

DECA’s exams are rigorous, industry-validated, multiple-choice, 100-item exams based on National Curriculum Standards. Each exam item is also linked to an instructional area and specific performance indicator.

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2024

Apparel and Accessories Marketing

Customer Relations

Role-Play

You are to assume the role of the manager of STYLE UP, an upscale apparel and accessories retailer. The owner of the store (judge) is considering giving customers the option to add gratuity at the point-of-sale and wants you to explain the benefits and possible risks.

Career Cluster

Marketing

DECA CONNECTS

Connect to Courses, Curriculum + Careers

Related Courses

Career Pathways

Instructional Areas

Career Opportunities

COMPETITIVE EVENTS

Enrich the Classroom

Apparel and Accessories Marketing Series

Automotive Services Marketing Series

Business Services Marketing Series

Buying and Merchandising Operations Research

Buying and Merchandising Team Decision Making

Food Marketing Series

Integrated Marketing Campaign-Event

Integrated Marketing Campaign-Product

Integrated Marketing Campaign-Service

Marketing Communications Series

Marketing Management Team Decision Making

Principles of Marketing

Professional Selling

Retail Merchandising Series

Sports and Entertainment Marketing Operations Research

Sports and Entertainment Marketing Series

Sports and Entertainment Marketing Team Decision Making

Virtual Business Challenge-Fashion

Virtual Business Challenge-Retail

Virtual Business Challenge-Sports

Advertising Campaign

Business-to-Business Marketing

Digital Marketing Strategies

Entertainment Marketing

Fashion Merchandising and Marketing

International Marketing

Marketing Communications

Marketing Management

Professional Sales

Sales Management and Leadership

Sports Marketing

Case Studies + EXAMS

Integrate into Classroom Instruction

Apparel and Accessories Marketing

Apparel and Accessories Marketing

Apparel and Accessories Marketing

Apparel and Accessories Marketing

Apparel and Accessories Marketing

Apparel and Accessories Marketing

Automotive Services Marketing

Automotive Services Marketing

Automotive Services Marketing

Automotive Services Marketing

Automotive Services Marketing

Automotive Services Marketing

CORPORATE CHALLENGES

Apply Learning

DECA at the Bell Challenge

Social Media Marketing Challenge

Ethical Leadership Challenge

Digital Presentation Skills Challenge

Auction Marketing Campaign Challenge

Social Impact Leader of Tomorrow Challenge

Disability Is Diversity Challenge

EDUCATIONAL CONFERENCES

Extend Learning Beyond The Classroom

Sports and Entertainment Marketing Conference

DECA International Career Development Conference

Partners

Connect To Business

MAKE A DIFFERENCE

Get Involved

Start a DECA Chapter

Partner with DECA

Questions?

Contact DECA staff for more information.

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