In the Marketing Communications Series event, participants will be challenged to perform in marketing communications and marketing functions and tasks that inform, persuade, or remind a target market of ideas, experiences, goods or services.
You are to assume the role of the marketing communications consultant hired by Eastwest Burger, a chain of fast-food restaurants that sells burgers, fries and milkshakes. The vice president (judge) wants you to use social media to inform Eastwest Burger customers of exclusive menu items only on the mobile app.
You are to assume the role of the marketing communications consultant hired by Eastwest Burger, a chain of fast-food restaurants that sells burgers, fries and milkshakes. The vice president (judge) wants you to use social media to inform Eastwest Burger customers of exclusive menu items only on the mobile app.
You are to assume the role of the marketing communications consultant hired by Eastwest Burger, a chain of fast-food restaurants that sells burgers, fries and milkshakes. The vice president (judge) wants you to use social media to inform Eastwest Burger customers of exclusive menu items only on the mobile app.
You are to assume the role of a marketing specialist for Genuine Skincare, a company that sells luxury skincare products. The vice president (judge) wants you to create a promotional plan that will remind customers of a signature product’s status and maintain customer relationships with the brand.
You are to assume the role of a marketing specialist for Genuine Skincare, a company that sells luxury skincare products. The vice president (judge) wants you to create a promotional plan that will remind customers of a signature product’s status and maintain customer relationships with the brand.
You are to assume the role of a marketing specialist for Genuine Skincare, a company that sells luxury skincare products. The vice president (judge) wants you to create a promotional plan that will remind customers of a signature product’s status and maintain customer relationships with the brand.
You are to assume the role of the marketing communications manager for PETLAB, an online retailer and diagnostic lab that provides dog and cat owners with special services. The director of marketing (judge) wants you to decide how to best inform past customers of new services.
You are to assume the role of the marketing communications manager for PETLAB, an online retailer and diagnostic lab that provides dog and cat owners with special services. The director of marketing (judge) wants you to decide how to best inform past customers of new services.
You are to assume the role of the marketing communications manager for PETLAB, an online retailer and diagnostic lab that provides dog and cat owners with special services. The director of marketing (judge) wants you to decide how to best inform past customers of new services.
You are to assume the role of the marketing communications specialist for RIDE, an exercise equipment and media company. The director of marketing (judge) wants you to determine how to communicate new services that will hopefully rebrand the company.
You are to assume the role of the marketing communications specialist for RIDE, an exercise equipment and media company. The director of marketing (judge) wants you to determine how to communicate new services that will hopefully rebrand the company.
You are to assume the role of the marketing communications specialist for RIDE, an exercise equipment and media company. The director of marketing (judge) wants you to determine how to communicate new services that will hopefully rebrand the company.