Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear.
You are the general manager for UNITY UNIFORMS, a retailer with five locations that sells youth school uniforms and youth uniforms for scouting and other clubs and organizations. UNITY UNIFORMS’ five locations are in a large metropolitan area.
You are the general manager for UNITY UNIFORMS, a retailer with five locations that sells youth school uniforms and youth uniforms for scouting and other clubs and organizations. UNITY UNIFORMS’ five locations are in a large metropolitan area.
You are the general manager for UNITY UNIFORMS, a retailer with five locations that sells youth school uniforms and youth uniforms for scouting and other clubs and organizations. UNITY UNIFORMS’ five locations are in a large metropolitan area.
You are the director of marketing for DRAGON SHOES, a company that produces unique styles of shoes for men, women and children made out of foam resin. DRAGON SHOES has a variety of clogs, sandals, flip-flops, and other casual styles.
You are the director of marketing for DRAGON SHOES, a company that produces unique styles of shoes for men, women and children made out of foam resin. DRAGON SHOES has a variety of clogs, sandals, flip-flops, and other casual styles.
You are the director of marketing for DRAGON SHOES, a company that produces unique styles of shoes for men, women and children made out of foam resin. DRAGON SHOES has a variety of clogs, sandals, flip-flops, and other casual styles.
You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.
You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.
You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.
You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.
You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.
You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.