Collegiate

Marketing Management

Individual Case Study
Marketing

Overview

Students are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing.

Participants

1

Exam

Marketing

Written Entry Page Limit

Appear Before a Judge

1 case study, 2nd for finalists

Prep Time

30 minutes

Interview Time

15 minutes
Sponsored by:

Related Resources

2023
Marketing Management
Marketing-Information Management
Role-Play

You are the director of marketing research for WATERFORD PROPERTIES, a real estate development company. WATERFORD PROPERTIES recently purchased an aging suburban office park that was built in 1982. The office park was built to house the corporate headquarters of TOY MANIA, a retail chain that sold toys and other merchandise until its bankruptcy in 2000.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Marketing-Information Management
Marketing Management
2023
Marketing Management
Marketing-Information Management
Role-Play

You are the director of marketing research for WATERFORD PROPERTIES, a real estate development company. WATERFORD PROPERTIES recently purchased an aging suburban office park that was built in 1982. The office park was built to house the corporate headquarters of TOY MANIA, a retail chain that sold toys and other merchandise until its bankruptcy in 2000.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Marketing-Information Management
Marketing Management
2023
Marketing Management
Marketing-Information Management
Role-Play

You are the director of marketing research for WATERFORD PROPERTIES, a real estate development company. WATERFORD PROPERTIES recently purchased an aging suburban office park that was built in 1982. The office park was built to house the corporate headquarters of TOY MANIA, a retail chain that sold toys and other merchandise until its bankruptcy in 2000.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Marketing-Information Management
Marketing Management
2021
Marketing Management
Economics
Role-Play

You are the director of marketing for DO WELL INDUSTRIES, a nonprofit organization that provides community-based programs and job training for people that have circumstances that might prevent them from gaining employment, such as developmental disabilities, criminal record, or lack of education. DO WELL is funded by a large network of retail thrift stores that operate as nonprofits, as well.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Economics
Marketing Management
2021
Marketing Management
Economics
Role-Play

You are the director of marketing for DO WELL INDUSTRIES, a nonprofit organization that provides community-based programs and job training for people that have circumstances that might prevent them from gaining employment, such as developmental disabilities, criminal record, or lack of education. DO WELL is funded by a large network of retail thrift stores that operate as nonprofits, as well.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Economics
Marketing Management
2021
Marketing Management
Economics
Role-Play

You are the director of marketing for DO WELL INDUSTRIES, a nonprofit organization that provides community-based programs and job training for people that have circumstances that might prevent them from gaining employment, such as developmental disabilities, criminal record, or lack of education. DO WELL is funded by a large network of retail thrift stores that operate as nonprofits, as well.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Economics
Marketing Management