Collegiate
Marketing Management
Individual Case Study
Marketing
Students are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing.
You are the office manager at GOOSE CITY DENTAL GROUP, a dental office in a city of 200,000 people. There are five dental partners on staff at GOOSE CITY DENTAL GROUP, as well as five dental assistants and five hygienists. There are also four administrative staff that work with customer care, insurance, booking appointments, and other tasks.
You are the office manager at GOOSE CITY DENTAL GROUP, a dental office in a city of 200,000 people. There are five dental partners on staff at GOOSE CITY DENTAL GROUP, as well as five dental assistants and five hygienists. There are also four administrative staff that work with customer care, insurance, booking appointments, and other tasks.
You are the office manager at GOOSE CITY DENTAL GROUP, a dental office in a city of 200,000 people. There are five dental partners on staff at GOOSE CITY DENTAL GROUP, as well as five dental assistants and five hygienists. There are also four administrative staff that work with customer care, insurance, booking appointments, and other tasks.
You are the director of marketing for GEM, one of the top discount retailers in North America. While GEM has less physical store locations and lower profits than the number one discount retailer, it makes up for it in higher rankings in customer service, social responsibility and product quality.
You are the director of marketing for GEM, one of the top discount retailers in North America. While GEM has less physical store locations and lower profits than the number one discount retailer, it makes up for it in higher rankings in customer service, social responsibility and product quality.
You are the director of marketing for GEM, one of the top discount retailers in North America. While GEM has less physical store locations and lower profits than the number one discount retailer, it makes up for it in higher rankings in customer service, social responsibility and product quality.
You are the owner of CARING HANDS, a childcare center that cares for children from newborn to age ten. CARING HANDS has over twenty-five employees that have all cleared background checks and have been trained and certified in CPF and first aid. All employees hold either a child development associates degree or are certificate holders. The childcare center is licensed and has a four-star rating on the national childcare center website.
You are the owner of CARING HANDS, a childcare center that cares for children from newborn to age ten. CARING HANDS has over twenty-five employees that have all cleared background checks and have been trained and certified in CPF and first aid. All employees hold either a child development associates degree or are certificate holders. The childcare center is licensed and has a four-star rating on the national childcare center website.
You are the owner of CARING HANDS, a childcare center that cares for children from newborn to age ten. CARING HANDS has over twenty-five employees that have all cleared background checks and have been trained and certified in CPF and first aid. All employees hold either a child development associates degree or are certificate holders. The childcare center is licensed and has a four-star rating on the national childcare center website.
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