Collegiate
International Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world international case situation and then presenting solutions. For the purpose of this event, the case situation will relate to performing marketing activities in enterprises primarily engaged in exporting or importing industrial or consumer goods in world markets. Particular interest is given to but not limited to one or more of the following areas: trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues and international public relations.
You are the chief marketing officer and the vice president of branding for MORE-MART, the largest discount retailer in the world. There are over 10,000 MORE-MART stores in 24 countries. MORE-MART is well known for having low prices, with the retailer’s tagline being, “The low-price superstore!”
You are the chief marketing officer and the vice president of branding for MORE-MART, the largest discount retailer in the world. There are over 10,000 MORE-MART stores in 24 countries. MORE-MART is well known for having low prices, with the retailer’s tagline being, “The low-price superstore!”
You are the chief marketing officer and the vice president of branding for MORE-MART, the largest discount retailer in the world. There are over 10,000 MORE-MART stores in 24 countries. MORE-MART is well known for having low prices, with the retailer’s tagline being, “The low-price superstore!”
You are the director of communications and the promotional director for DESTINATION HEALTH, an online portal that provides direct-to-consumer mental health services. DESTINATION HEALTH provides counseling services for a variety of traumas and can be provided through video conferencing, phone conversations, live chat or text messaging.
You are the director of communications and the promotional director for DESTINATION HEALTH, an online portal that provides direct-to-consumer mental health services. DESTINATION HEALTH provides counseling services for a variety of traumas and can be provided through video conferencing, phone conversations, live chat or text messaging.
You are the director of communications and the promotional director for DESTINATION HEALTH, an online portal that provides direct-to-consumer mental health services. DESTINATION HEALTH provides counseling services for a variety of traumas and can be provided through video conferencing, phone conversations, live chat or text messaging.
You are the director of international operations and the director of marketing for ELSPETH, an American cosmetics company. ELSPETH is a relatively new company doing business in the US, Canada, and China.
You are the director of international operations and the director of marketing for ELSPETH, an American cosmetics company. ELSPETH is a relatively new company doing business in the US, Canada, and China.
You are the director of international operations and the director of marketing for ELSPETH, an American cosmetics company. ELSPETH is a relatively new company doing business in the US, Canada, and China.
You are the director of global operations and the senior vice president at PRICE-CO, a chain of membership-only retail warehouse clubs. PRICE-CO offers its members value pricing on bulk items. The retailer offers a variety of food, housewares, grocery staples, clothing, toys & games, books, seasonal items, and much more.
You are the director of global operations and the senior vice president at PRICE-CO, a chain of membership-only retail warehouse clubs. PRICE-CO offers its members value pricing on bulk items. The retailer offers a variety of food, housewares, grocery staples, clothing, toys & games, books, seasonal items, and much more.
You are the director of global operations and the senior vice president at PRICE-CO, a chain of membership-only retail warehouse clubs. PRICE-CO offers its members value pricing on bulk items. The retailer offers a variety of food, housewares, grocery staples, clothing, toys & games, books, seasonal items, and much more.
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