Collegiate

Fashion Merchandising and Marketing

Individual Case Study
Marketing

Overview

Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear.

Participants

1

Exam

Marketing

Written Entry Page Limit

Appear Before a Judge

1 case study, 2nd for finalists

Prep Time

30 minutes

Interview Time

15 minutes
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Related Resources

2021
Fashion Merchandising and Marketing
Product/Service Management
Role-Play

You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Product/Service Management
Fashion Merchandising and Marketing
2021
Fashion Merchandising and Marketing
Product/Service Management
Role-Play

You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Product/Service Management
Fashion Merchandising and Marketing
2021
Fashion Merchandising and Marketing
Product/Service Management
Role-Play

You are the director of marketing for HIM&HER, an apparel company that markets premium casualwear and professional attire for males and females. HIM&HER has over 500 physical store locations in the United States and 40 locations in Canada. The apparel chain is known for high-quality apparel and accessories and tends to market to middle-class to upper-middle-class clientele.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Product/Service Management
Fashion Merchandising and Marketing
2020
Fashion Merchandising and Marketing
Channel Management
Role-Play

You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Channel Management
Fashion Merchandising and Marketing
2020
Fashion Merchandising and Marketing
Channel Management
Role-Play

You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Channel Management
Fashion Merchandising and Marketing
2020
Fashion Merchandising and Marketing
Channel Management
Role-Play

You are the director of merchandising for MATTE, an upscale children’s clothing store. MATTE specializes in high-quality apparel for school-aged children. MATTE has marketed itself as a boutique store since it began in 2000. The 100 physical stores are all located in high-end shopping malls, all in major metropolitan areas or their suburbs.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Channel Management
Fashion Merchandising and Marketing