Collegiate

Fashion Merchandising and Marketing

Individual Case Study
Marketing

Overview

Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear.

Participants

1

Exam

Marketing

Written Entry Page Limit

Appear Before a Judge

1 case study, 2nd for finalists

Prep Time

30 minutes

Interview Time

15 minutes
Sponsored by:

Related Resources

2019
Fashion Merchandising and Marketing
Operations
Role-Play

You are the regional manager for MAP, a clothing and accessories retailer. MAP has over 2,000 store locations and sells moderately priced apparel and accessories for both men and women. MAP was at the peak of its success in the mid-1990s, offering fashionable and trendy khaki pants and solid-color cotton t-shirts. Since that time, the retailer has struggled to reach the same popularity and profitability.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Operations
Fashion Merchandising and Marketing
2019
Fashion Merchandising and Marketing
Operations
Role-Play

You are the regional manager for MAP, a clothing and accessories retailer. MAP has over 2,000 store locations and sells moderately priced apparel and accessories for both men and women. MAP was at the peak of its success in the mid-1990s, offering fashionable and trendy khaki pants and solid-color cotton t-shirts. Since that time, the retailer has struggled to reach the same popularity and profitability.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Operations
Fashion Merchandising and Marketing
2019
Fashion Merchandising and Marketing
Operations
Role-Play

You are the regional manager for MAP, a clothing and accessories retailer. MAP has over 2,000 store locations and sells moderately priced apparel and accessories for both men and women. MAP was at the peak of its success in the mid-1990s, offering fashionable and trendy khaki pants and solid-color cotton t-shirts. Since that time, the retailer has struggled to reach the same popularity and profitability.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Operations
Fashion Merchandising and Marketing
2018
Fashion Merchandising and Marketing
Marketing
Role-Play

You are the director of marketing for DUKE, a retailer that sells apparel and accessories for young men. DUKE sells a wide variety of hip, trendy men’s clothing along with shoes and other accessories. While the retailer is not upscale, the prices are higher than other men’s clothing stores. Employees are called stylists rather than associates.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Marketing
Fashion Merchandising and Marketing
2018
Fashion Merchandising and Marketing
Marketing
Role-Play

You are the director of marketing for DUKE, a retailer that sells apparel and accessories for young men. DUKE sells a wide variety of hip, trendy men’s clothing along with shoes and other accessories. While the retailer is not upscale, the prices are higher than other men’s clothing stores. Employees are called stylists rather than associates.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Marketing
Fashion Merchandising and Marketing
2018
Fashion Merchandising and Marketing
Marketing
Role-Play

You are the director of marketing for DUKE, a retailer that sells apparel and accessories for young men. DUKE sells a wide variety of hip, trendy men’s clothing along with shoes and other accessories. While the retailer is not upscale, the prices are higher than other men’s clothing stores. Employees are called stylists rather than associates.

Hidden Content:
Classroom Resources
Marketing
Role-Play
Marketing
Fashion Merchandising and Marketing
2018
Fashion Merchandising and Marketing
Economics
Role-Play

You are the director of merchandising for INFINITY DESIGNS, a chain of fashion boutiques that sells apparel for women. INFINITY DESIGNS has 100 physical store locations in luxury shopping malls across the country. Merchandise sold in stores ranges from casual to formal, in women’s size 00 to size 14. While the chain does maintain a website featuring samples of merchandise found in stores and a directory of locations, no online sales are permitted at this time

Hidden Content:
Classroom Resources
Marketing
Role-Play
Economics
Fashion Merchandising and Marketing
2018
Fashion Merchandising and Marketing
Economics
Role-Play

You are the director of merchandising for INFINITY DESIGNS, a chain of fashion boutiques that sells apparel for women. INFINITY DESIGNS has 100 physical store locations in luxury shopping malls across the country. Merchandise sold in stores ranges from casual to formal, in women’s size 00 to size 14. While the chain does maintain a website featuring samples of merchandise found in stores and a directory of locations, no online sales are permitted at this time

Hidden Content:
Classroom Resources
Marketing
Role-Play
Economics
Fashion Merchandising and Marketing
2018
Fashion Merchandising and Marketing
Economics
Role-Play

You are the director of merchandising for INFINITY DESIGNS, a chain of fashion boutiques that sells apparel for women. INFINITY DESIGNS has 100 physical store locations in luxury shopping malls across the country. Merchandise sold in stores ranges from casual to formal, in women’s size 00 to size 14. While the chain does maintain a website featuring samples of merchandise found in stores and a directory of locations, no online sales are permitted at this time

Hidden Content:
Classroom Resources
Marketing
Role-Play
Economics
Fashion Merchandising and Marketing