Collegiate
Travel and Tourism
Individual Case Study
Hospitality and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.
You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.
You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.
You are the director of marketing for TRAVELSWITCH, an online company that facilitates peer-to-peer sales of unwanted, nonrefundable travel bookings. Unbeknownst to most travelers, over 80% of all travel bookings are eligible for transfer. Very few travel and tourism brands highlight their transfer policies in the terms and conditions. Customers that are unable to use travel bookings simply take the loss on nonrefundable tickets and reservations.
You are the director of marketing for CROSS-COUNTRY AIRLINES, an airline that services cities in North America. CROSS-COUNTRY is smaller than the major airlines and must share its hub with another airline. CROSS-COUNTRY will soon make a large international airport in a southern U.S. state its hub.
You are the director of marketing for CROSS-COUNTRY AIRLINES, an airline that services cities in North America. CROSS-COUNTRY is smaller than the major airlines and must share its hub with another airline. CROSS-COUNTRY will soon make a large international airport in a southern U.S. state its hub.
You are the director of marketing for CROSS-COUNTRY AIRLINES, an airline that services cities in North America. CROSS-COUNTRY is smaller than the major airlines and must share its hub with another airline. CROSS-COUNTRY will soon make a large international airport in a southern U.S. state its hub.
You are the assistant director of tourism development for your state/province. The office of tourism development is committed to promoting all of the destinations within the state/province that appeal to travelers, especially those living outside of the state/province.
You are the assistant director of tourism development for your state/province. The office of tourism development is committed to promoting all of the destinations within the state/province that appeal to travelers, especially those living outside of the state/province.
You are the assistant director of tourism development for your state/province. The office of tourism development is committed to promoting all of the destinations within the state/province that appeal to travelers, especially those living outside of the state/province.
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