Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any retail establishment.
You are the vice president of operations for JOEL’S, a department store retail chain. There are over 1,000 JOEL’S stores across the nation. The large stores feature apparel and accessories, footwear, kitchenware, small furniture and other houseware.
You are the vice president of operations for JOEL’S, a department store retail chain. There are over 1,000 JOEL’S stores across the nation. The large stores feature apparel and accessories, footwear, kitchenware, small furniture and other houseware.
You are the vice president of operations for JOEL’S, a department store retail chain. There are over 1,000 JOEL’S stores across the nation. The large stores feature apparel and accessories, footwear, kitchenware, small furniture and other houseware.
You are the director of marketing for INFINITE HAPPINESS, a national chain of jewelry stores with over 600 locations in shopping malls across the nation. INFINITE HAPPINESS is a mid-priced jewelry store and experiences its highest sales before Valentine’s Day, Mothers’ Day and winter holidays.
You are the director of marketing for INFINITE HAPPINESS, a national chain of jewelry stores with over 600 locations in shopping malls across the nation. INFINITE HAPPINESS is a mid-priced jewelry store and experiences its highest sales before Valentine’s Day, Mothers’ Day and winter holidays.
You are the director of marketing for INFINITE HAPPINESS, a national chain of jewelry stores with over 600 locations in shopping malls across the nation. INFINITE HAPPINESS is a mid-priced jewelry store and experiences its highest sales before Valentine’s Day, Mothers’ Day and winter holidays.
You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.
You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.
You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.
You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.
You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.
You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.