Collegiate

Retail Management

Individual Case Study
Business Management and Administration

Overview

Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any retail establishment.

Participants

1

Exam

Business Management and Administration

Written Entry Page Limit

Appear Before a Judge

1 case study, 2nd for finalists

Prep Time

30 minutes

Interview Time

15 minutes
Sponsored by:

Related Resources

2021
Retail Management
Information Management
Role-Play

You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.

Hidden Content:
Classroom Resources
Business Management and Administration
Role-Play
Information Management
Retail Management
2021
Retail Management
Information Management
Role-Play

You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.

Hidden Content:
Classroom Resources
Business Management and Administration
Role-Play
Information Management
Retail Management
2021
Retail Management
Information Management
Role-Play

You are the director of marketing research for PAGE BOOKSTORES, a national chain of bookstores with 1,000 locations. PAGE BOOKSTORES sells books, magazines, games, toys, music, movies, and small gifts. During the late 1990s, PAGE BOOKSTORES had over 2,000 store locations. The popularity of the internet and e-commerce retailers led to poor sales which caused executives to close over half of PAGE BOOKSTORES locations.

Hidden Content:
Classroom Resources
Business Management and Administration
Role-Play
Information Management
Retail Management
2020
Retail Management
Human Resources Management
Role-Play

You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.

Hidden Content:
Classroom Resources
Business Management and Administration
Role-Play
Human Resources Management
Retail Management
2020
Retail Management
Human Resources Management
Role-Play

You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.

Hidden Content:
Classroom Resources
Business Management and Administration
Role-Play
Human Resources Management
Retail Management
2020
Retail Management
Human Resources Management
Role-Play

You are the regional vice president at PROPER, a retail chain that specializes in cosmetics, skincare brands, women’s and men’s fragrances, haircare products, and bath products. The stores cater to all beauty and care needs for both men and women. The company’s goal is that every customer finds the best products and feels confident and comfortable in its use.

Hidden Content:
Classroom Resources
Business Management and Administration
Role-Play
Human Resources Management
Retail Management