Students are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing.
You are the director of marketing research for WATERFORD PROPERTIES, a real estate development company. WATERFORD PROPERTIES recently purchased an aging suburban office park that was built in 1982. The office park was built to house the corporate headquarters of TOY MANIA, a retail chain that sold toys and other merchandise until its bankruptcy in 2000.
You are the director of marketing research for WATERFORD PROPERTIES, a real estate development company. WATERFORD PROPERTIES recently purchased an aging suburban office park that was built in 1982. The office park was built to house the corporate headquarters of TOY MANIA, a retail chain that sold toys and other merchandise until its bankruptcy in 2000.
You are the director of marketing research for WATERFORD PROPERTIES, a real estate development company. WATERFORD PROPERTIES recently purchased an aging suburban office park that was built in 1982. The office park was built to house the corporate headquarters of TOY MANIA, a retail chain that sold toys and other merchandise until its bankruptcy in 2000.
You are the director of marketing for COUNTRY ACRES, a company that sells gift baskets online. COUNTRY ACRES has a rich history, starting out in the 1970s as a retail store in malls. The COUNTRY ACRES retail stores sold primarily summer sausages, smoked meats, cheeses and crackers.
You are the director of marketing for COUNTRY ACRES, a company that sells gift baskets online. COUNTRY ACRES has a rich history, starting out in the 1970s as a retail store in malls. The COUNTRY ACRES retail stores sold primarily summer sausages, smoked meats, cheeses and crackers.
You are the director of marketing for COUNTRY ACRES, a company that sells gift baskets online. COUNTRY ACRES has a rich history, starting out in the 1970s as a retail store in malls. The COUNTRY ACRES retail stores sold primarily summer sausages, smoked meats, cheeses and crackers.
You are the director of marketing for DO WELL INDUSTRIES, a nonprofit organization that provides community-based programs and job training for people that have circumstances that might prevent them from gaining employment, such as developmental disabilities, criminal record, or lack of education. DO WELL is funded by a large network of retail thrift stores that operate as nonprofits, as well.
You are the director of marketing for DO WELL INDUSTRIES, a nonprofit organization that provides community-based programs and job training for people that have circumstances that might prevent them from gaining employment, such as developmental disabilities, criminal record, or lack of education. DO WELL is funded by a large network of retail thrift stores that operate as nonprofits, as well.
You are the director of marketing for DO WELL INDUSTRIES, a nonprofit organization that provides community-based programs and job training for people that have circumstances that might prevent them from gaining employment, such as developmental disabilities, criminal record, or lack of education. DO WELL is funded by a large network of retail thrift stores that operate as nonprofits, as well.
In an attempt to raise voter turnout in the next elections, WASHER COUNTY election officials have hired you to create a promotional plan that will encourage 18-24 year-olds in the county to register to vote and to vote.
In an attempt to raise voter turnout in the next elections, WASHER COUNTY election officials have hired you to create a promotional plan that will encourage 18-24 year-olds in the county to register to vote and to vote.
In an attempt to raise voter turnout in the next elections, WASHER COUNTY election officials have hired you to create a promotional plan that will encourage 18-24 year-olds in the county to register to vote and to vote.