Collegiate
Marketing Communications
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world marketing communications case study situation including marketing functions and tasks that inform, persuade or remind a target market of ideas, experiences, goods or services and then presenting solutions.
You are the director of marketing and marketing specialist for JORDAN CANDLES, a retail chain specializing in scented candles and accessories. JORDAN CANDLES has been in business for over thirty years and was once the leader in the scented candle market. In the past five years, the retailer has been suffering from declining same-store-sales due to the addition of several competitors.
You are the director of marketing and marketing specialist for JORDAN CANDLES, a retail chain specializing in scented candles and accessories. JORDAN CANDLES has been in business for over thirty years and was once the leader in the scented candle market. In the past five years, the retailer has been suffering from declining same-store-sales due to the addition of several competitors.
You are the director of marketing and marketing specialist for JORDAN CANDLES, a retail chain specializing in scented candles and accessories. JORDAN CANDLES has been in business for over thirty years and was once the leader in the scented candle market. In the past five years, the retailer has been suffering from declining same-store-sales due to the addition of several competitors.
You are the director of marketing and marketing specialist for HACKLES PRODUCTS, specifically the HACKLES brand of tomato ketchup. Hackles Ketchup has been the second most popular ketchup in the nation for over 100 years, never able to overtake the top spot from its rival, Landover Ketchup.
You are the director of marketing and marketing specialist for HACKLES PRODUCTS, specifically the HACKLES brand of tomato ketchup. Hackles Ketchup has been the second most popular ketchup in the nation for over 100 years, never able to overtake the top spot from its rival, Landover Ketchup.
You are the director of marketing and marketing specialist for HACKLES PRODUCTS, specifically the HACKLES brand of tomato ketchup. Hackles Ketchup has been the second most popular ketchup in the nation for over 100 years, never able to overtake the top spot from its rival, Landover Ketchup.
You are advertising executives with a firm hired by SUPERIOR JEWELERS, a chain of jewelry stores with 600 physical store locations and an online presence. Over 95% of all SUPERIOR JEWELERS locations are in shopping malls across the country. The other 5% are found in airports, military post exchanges and stand-alone locations.
You are advertising executives with a firm hired by SUPERIOR JEWELERS, a chain of jewelry stores with 600 physical store locations and an online presence. Over 95% of all SUPERIOR JEWELERS locations are in shopping malls across the country. The other 5% are found in airports, military post exchanges and stand-alone locations.
You are advertising executives with a firm hired by SUPERIOR JEWELERS, a chain of jewelry stores with 600 physical store locations and an online presence. Over 95% of all SUPERIOR JEWELERS locations are in shopping malls across the country. The other 5% are found in airports, military post exchanges and stand-alone locations.
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