Collegiate
International Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world international case situation and then presenting solutions. For the purpose of this event, the case situation will relate to performing marketing activities in enterprises primarily engaged in exporting or importing industrial or consumer goods in world markets. Particular interest is given to but not limited to one or more of the following areas: trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues and international public relations.
You are the director of distribution and the director of merchandising for WESTWARD ELECTRONICS, a manufacturer of televisions located in the United States. The company is quite small and only manufacturers and markets four television products.
You are the director of distribution and the director of merchandising for WESTWARD ELECTRONICS, a manufacturer of televisions located in the United States. The company is quite small and only manufacturers and markets four television products.
You are the director of distribution and the director of merchandising for WESTWARD ELECTRONICS, a manufacturer of televisions located in the United States. The company is quite small and only manufacturers and markets four television products.
You are the director of research and development and the director of branding for BRICK PLAY, a line of plastic brick toys that are used by children for construction. BRICK PLAY has been in business since the 1950s and has become the most recognized brand in North and South America.
You are the director of research and development and the director of branding for BRICK PLAY, a line of plastic brick toys that are used by children for construction. BRICK PLAY has been in business since the 1950s and has become the most recognized brand in North and South America.
You are the director of research and development and the director of branding for BRICK PLAY, a line of plastic brick toys that are used by children for construction. BRICK PLAY has been in business since the 1950s and has become the most recognized brand in North and South America.
You are the director of international sales and the director of brand management for EMERALD MOTORS, an automobile manufacturer in the United States. EMERALD MOTORS has been a mainstay in the American auto industry for over one hundred years.
You are the director of international sales and the director of brand management for EMERALD MOTORS, an automobile manufacturer in the United States. EMERALD MOTORS has been a mainstay in the American auto industry for over one hundred years.
You are the director of international sales and the director of brand management for EMERALD MOTORS, an automobile manufacturer in the United States. EMERALD MOTORS has been a mainstay in the American auto industry for over one hundred years.
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