Collegiate
Hotel and Lodging
Individual Case Study
Hospitality and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space.
You are the director of brand management for BURDA INTERNATIONAL, a multinational hospitality company that manages and franchises over 5,000 properties. BURDA has several brands of hotels based on market segments. The Classic Hotel brand is the company’s traditional, full-service, mid-priced hotel.
You are the director of brand management for BURDA INTERNATIONAL, a multinational hospitality company that manages and franchises over 5,000 properties. BURDA has several brands of hotels based on market segments. The Classic Hotel brand is the company’s traditional, full-service, mid-priced hotel.
You are the director of brand management for BURDA INTERNATIONAL, a multinational hospitality company that manages and franchises over 5,000 properties. BURDA has several brands of hotels based on market segments. The Classic Hotel brand is the company’s traditional, full-service, mid-priced hotel.
You are the director of branding for HOTEL PERSIMMON, a chain of boutique hotels. There are 75 HOTEL PERSIMMON properties, all in major metropolitan areas. The hotels are all unique and allow for the local culture of the city to be seen in the décor, restaurants and services.
You are the director of branding for HOTEL PERSIMMON, a chain of boutique hotels. There are 75 HOTEL PERSIMMON properties, all in major metropolitan areas. The hotels are all unique and allow for the local culture of the city to be seen in the décor, restaurants and services.
You are the director of branding for HOTEL PERSIMMON, a chain of boutique hotels. There are 75 HOTEL PERSIMMON properties, all in major metropolitan areas. The hotels are all unique and allow for the local culture of the city to be seen in the décor, restaurants and services.
You are the director of guest satisfaction for GOLDMAN PROPERTIES, a company that manages a broad portfolio of hotel brands. The full-service hotel brand, HOTEL GOLD, is the company’s most profitable and recognized brand.
You are the director of guest satisfaction for GOLDMAN PROPERTIES, a company that manages a broad portfolio of hotel brands. The full-service hotel brand, HOTEL GOLD, is the company’s most profitable and recognized brand.
You are the director of guest satisfaction for GOLDMAN PROPERTIES, a company that manages a broad portfolio of hotel brands. The full-service hotel brand, HOTEL GOLD, is the company’s most profitable and recognized brand.
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