Collegiate
Entertainment Marketing
Team Case Study
Marketing
A team of two students are challenged with analyzing a real-world entertainment marketing case situation and then presenting solutions. Environments for the case study may include, but are not limited to, entertainment or entertainment events (concerts, theaters, etc.) or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
You are the director of customer relations and the director of marketing for BIG TIME TOURING GROUP, a company that promotes and manages major concerts and events. A new client, Josie Jones, is a former childhood star that is now embarking on a singing career. BIG TIME TOURING is managing Josie Jones’ first concert tour with 45 shows across North America.
You are the director of customer relations and the director of marketing for BIG TIME TOURING GROUP, a company that promotes and manages major concerts and events. A new client, Josie Jones, is a former childhood star that is now embarking on a singing career. BIG TIME TOURING is managing Josie Jones’ first concert tour with 45 shows across North America.
You are the director of customer relations and the director of marketing for BIG TIME TOURING GROUP, a company that promotes and manages major concerts and events. A new client, Josie Jones, is a former childhood star that is now embarking on a singing career. BIG TIME TOURING is managing Josie Jones’ first concert tour with 45 shows across North America.
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