High School
Automotive Services Marketing Series
ASM
Individual Series
Marketing
ASM
In the Automotive Services Marketing Series event, participants will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.
You are to assume the role of a general manager at AMAZING AUTO PARTS, a chain of auto parts stores with over 4,000 locations. The district manager (judge) wants you to decide if the AMAZING AUTO PARTS store you manage should convert part of its parking area into fast charging stations for electric vehicles.
You are to assume the role of a general manager at AMAZING AUTO PARTS, a chain of auto parts stores with over 4,000 locations. The district manager (judge) wants you to decide if the AMAZING AUTO PARTS store you manage should convert part of its parking area into fast charging stations for electric vehicles.
You are to assume the role of a general manager at AMAZING AUTO PARTS, a chain of auto parts stores with over 4,000 locations. The district manager (judge) wants you to decide if the AMAZING AUTO PARTS store you manage should convert part of its parking area into fast charging stations for electric vehicles.
You are to assume the role of the marketing manager at COUNTY REPAIR, an auto repair shop with several locations. The owner (judge) wants you to develop a promotional plan targeting young females that will persuade them into careers in auto mechanics, repair and maintenance.
You are to assume the role of the marketing manager at COUNTY REPAIR, an auto repair shop with several locations. The owner (judge) wants you to develop a promotional plan targeting young females that will persuade them into careers in auto mechanics, repair and maintenance.
You are to assume the role of the marketing manager at COUNTY REPAIR, an auto repair shop with several locations. The owner (judge) wants you to develop a promotional plan targeting young females that will persuade them into careers in auto mechanics, repair and maintenance.
A customer (judge) is complaining about available vehicle options, and the general manager has asked you to explain the benefits of an upsell.
A customer (judge) is complaining about available vehicle options, and the general manager has asked you to explain the benefits of an upsell.
A customer (judge) is complaining about available vehicle options, and the general manager has asked you to explain the benefits of an upsell.
You are to assume the role of the manager at PATEL’S RV WORLD, a dealership that sells recreational vehicles. The owner (judge) wants you to create a marketing plan that will promote the new RV rental service to a new demographic.
You are to assume the role of the manager at PATEL’S RV WORLD, a dealership that sells recreational vehicles. The owner (judge) wants you to create a marketing plan that will promote the new RV rental service to a new demographic.
You are to assume the role of the manager at PATEL’S RV WORLD, a dealership that sells recreational vehicles. The owner (judge) wants you to create a marketing plan that will promote the new RV rental service to a new demographic.
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