DECA Chapter Strategy Guide

This chapter strategy guidebook is intended for DECA advisors to use with their chapter members and includes modules with lesson plans and student worksheets that can be duplicated. It can be used as a road map of how DECA advisors and members can implement to manage their DECA chapter effectively.

1. ‍Let’s Talk About DECA - The DECA experience starts in the classroom, where students learn business concepts in preparation for college and careers. Learn how to introduce your students to DECA.
2. DECA Emerging Leaders + Entrepreneurs - Ensure your chapter officers are stand-out ambassadors for the brand and mission of DECA. Help your members craft a response to “What is DECA?” that showcases their unique DECA experience and tells their personal DECA story.‍
3. DECA Leadership Styles - The DECA Leadership Styles assessment will allow your members to discover insights into who they are as a leader. Students will identify their sweet spots and blind spots as a DECA leader.‍
4. DECA Leadership Team - Learn how to build a leadership team worth following! Understand DECA’s Mission-based Officer Structure and position responsibilities.‍
5. DECA Goals - DECA Goals provide a menu of suggested DECA chapter activities from DECA’s Comprehensive Learning Program. Learn DECA’s goal setting process to ensure your chapter leadership team is successful.‍
6. DECA Program of Leadership - Bring together DECA goals and action items for the year into one strategic leadership plan that sets the direction and goals for your chapter.‍
7. DECA Chapter Campaigns - Engage your members in DECA activities throughout the year using DECA’s Chapter Campaigns as your guide!‍
8. DECA Chapter Budget - Unleash your chapter’s fundraising potential and learn valuable business financial principles through the DECA Diamond Fundraising model.‍
9. DECA Chapter Communications - Create a strategic communications plan for your chapter by effectively creating content, sharing content and driving engagement.‍
10. DECA Travel - One of the perks of DECA membership is the opportunity to learn while traveling in professional business style. Learn DECA travel tips to ensure a successful educational conference!‍
11. Cool Ideas - Explore unique membership, promotion, community service, advocacy and fundraising, ideas to engage your members and create a thriving local chapter.