Collegiate
Travel and Tourism
Individual Case Study
Hospitality and Tourism
Students are challenged with analyzing a real-world case study situation involving marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.
You are the director of marketing for NATIONAL PILOTS ASSOCIATION (NPA), a nonprofit association that promotes, educates and advocates for commercial airline pilots.
You are the director of marketing for NATIONAL PILOTS ASSOCIATION (NPA), a nonprofit association that promotes, educates and advocates for commercial airline pilots.
You are the director of marketing for NATIONAL PILOTS ASSOCIATION (NPA), a nonprofit association that promotes, educates and advocates for commercial airline pilots.
You are the director of marketing for JOURNEY AIR, a popular low-cost airline. JOURNEY AIR markets itself as the stress-free airline. The ticketing agents, gate staff and flight crew are instructed to tell passengers to “have a relaxing flight” and offer passengers services to make flights less stressful.
You are the director of marketing for JOURNEY AIR, a popular low-cost airline. JOURNEY AIR markets itself as the stress-free airline. The ticketing agents, gate staff and flight crew are instructed to tell passengers to “have a relaxing flight” and offer passengers services to make flights less stressful.
You are the director of marketing for JOURNEY AIR, a popular low-cost airline. JOURNEY AIR markets itself as the stress-free airline. The ticketing agents, gate staff and flight crew are instructed to tell passengers to “have a relaxing flight” and offer passengers services to make flights less stressful.
You are the director of marketing at SNOWY HILLS, a popular ski resort. SNOWY HILLS sits in a mountainous town of 50,000 people. The city quadruples in size during the months of December through February, which is peak skiing season. SNOWY HILLS is only open during the peak season.
You are the director of marketing at SNOWY HILLS, a popular ski resort. SNOWY HILLS sits in a mountainous town of 50,000 people. The city quadruples in size during the months of December through February, which is peak skiing season. SNOWY HILLS is only open during the peak season.
You are the director of marketing at SNOWY HILLS, a popular ski resort. SNOWY HILLS sits in a mountainous town of 50,000 people. The city quadruples in size during the months of December through February, which is peak skiing season. SNOWY HILLS is only open during the peak season.
You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.
You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.
You are the director of community relations for JUMBO ENTERTAINMENT, a company that owns and operates two amusement parks. One of the amusement parks, WILD FAIR, has been in operation for just over three years. WILD FAIR features 48 attractions that sit on 125 acres of land in a city of just over 40,000 people. The city is located 30 miles outside of a metropolitan area.
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