DECA: teaching leadership skills for business success

Every DECA member has the scope to acquire leadership ability: the motivational, communication, organizational and teamwork skills required for business success. This development takes place both in the classroom and in complementary DECA activities outside class.

A bridge of leadership skills helps members advance from technical, cognitive classroom learning to operational abilities that put these narrow skills to broader use. Leadership traits learned in the classroom, in DECA chapter functions, in DECA competition, and in a wide array of committee-focused activities enable members to develop into the complete employees businesses depend on, employees who can complete projects and cooperate with their colleagues at all levels.

Essential leadership skills

Communicating effectively
  Basic language skills
  Reading for information
  Writing reports, promotional material, advertisements
  Effective speaking
  Active listening
  Nonverbal clues: appropriate enthusiasm, confidence

Solving problems (challenge management)
  Analysis
  Identifying resources
  Decision-making
  Creativity

Working as a team
  Organization
  Creating a plan
  Committee operations
  Delegation
  Conflict management and consensus building
  Emotional intelligence

Managing resources
  Time
  Finances
  Information

Acquiring specific leadership knowledge
  Meeting-management procedures and techniques
  Officer roles
  Parliamentary procedure
  Developing a program of work

Appreciating and understanding ethics
  Being a far-sighted and responsible member of the business community
  Inspiring and educating others to respect and promote ethical behavior

DECA develops leadership skills in a career nexus

DECA nurtures leadership skills through chapter events and activities
  Whether fund-raising events, travel, community service, chapter promotion, outreach to the business community or any other chapter activity, DECA members learn leadership skills through planning, committee work, and communicating with others.

DECA's competitive events give ample opportunity for acquiring leadership skills.
  Role-play scenarios/case studies

  Individual Series Events:
  Communicating effectively
  Solving problems
  Managing resources (time and information)

  Management Team Decision-Making Events:
  All of the above, plus working as a team

  Written Events:
  Communicating effectively
  Solving problems
  Managing resources (time and information) plus
  Working as a team for Chapter Team Events and when participants enter
     any competitive event as a team
  Many of the written events, chief among them the Community Service
     Project, directly address ethical understanding and sensitivity

  Recognition: The Competitive Events Program also provides recognition for those who succeed at all levels. In doing so, it rewards the leadership skills that have contributed to achievement through the events.

Chapter officers learn leadership skills while operating a DECA chapter.

  Assuming office
  Developing a program of work
  Many officer teams help their advisors draw up a program of work for the chapter each year. They may also involve the other chapter members in aspects of the process as they plan and enlist support.

  The chief leadership skills involved are communicating effectively, working as a team, managing resources, and acquiring leadership knowledge.

  Holding chapter meetings
  Acquiring specific leadership knowledge

  Overseeing committees
  Acquiring specific leadership knowledge

DECA offers leadership-training sessions at its conferences.
  Each of the four fall regional leadership conferences provides specific leadership training.

  At the international level, DECA operates several leadership academies for chapter and state officers at its annual International Career Development Conference.

  The LEADS Academy (Leadership, Education and Development Series) for state officers.

  The Leadership Development Academy for potential and elected chapter officers and leaders

  The Senior Management Institute (with its Executive Mentor Program) for seniors heading toward college and careers.


DECA provides members a special opportunity to model business leadership at its Executive Mentor Program.
  The innovative Executive Mentor Program at DECA's Senior Management Institute deserves special mention. In this round-table format, attendees interact with business leaders from the highest levels of top corporations. As they circulate from table to table, students gain an intimate, multi-faceted understanding of the lives and careers of the business executives, an invaluable insight into career possibilities and realities.

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