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Recruiting for DECA
The vitality of your DECA chapter depends on the understanding
of all of those involved in its success. To help you with recruitment
on the local level, DECA has provided you with the following copy
that we encourage you to use in the flyers and brochures that you
create to promote DECA.
Students
Parents
Administrators
Advisors
You will find 4 different pieces below for 4 different audiences:
Students, Parents, Administrators and Chapter Advisors
STUDENTS, DECA GIVES YOU A LEADING EDGE.
What do Courtney Cox and Jay Leno have in common? Where can you
find more than $250,000 in scholarships? Who provides great
opportunities for travel and rewards for your academic success
and workplace skills?
The answer to all of these questions is DECA. DECA, an Association
of Marketing Students, provides programs that work hand–in–hand
with your school's marketing classes to provide extra outlets designed
for your individual talents and interests.
Whether your role models are celebrities, business leaders or
inspirational teachers, you will find that DECA brings you closer
to fulfilling your own dream of success. How does DECA do this? By
providing opportunities like no other student organization in the
world. Look at what DECA has for you:
Networking
- Through DECA you can build relationships with people who may play
important roles in your future. Leaders from the business community
participate with DECA as guest speakers, judges, advisory board members
and sponsors for events. DECA opens the door for you to meet and learn
from these successful professionals. You can also network with thousands
of other students with similar interests.
Recognition
- DECA's multitude of competitive events at the local, state/provincial
and international level give everybody the chance to excel and come away
with medals, trophies or scholarships. Whether your preference is writing
or speaking, working in groups or individually, concentrating on a business
plan or community service, there is a chance to express yourself in a
DECA competition that suits your style.
Résumé Building
- Nothing looks better on a college application or job résumé
than being able to show the kind of professional development DECA adds to
your curriculum. By joining DECA, you will develop business and leadership
skills through participation in conference activities and workshops. You
will have been involved in community service projects and fund–raisers
for national causes such as the Muscular Dystrophy Association. You have
exhibited your research skills and business savvy in competition with judges
from the business community and may have an impressive team project to
display. These skills are what academic and employment recruiters are looking for.
Scholarships
- DECA awards more than $200,000 in scholarships each year. The more
you participate in DECA activities and competitive events, the greater
your chance for one of DECA's many scholarships. Major companies such as
JCPenney and Safeway show their faith in DECA members by sponsoring these
scholarship opportunities as do colleges and universities such as
Johnson & Wales and Northwood.
Work Experience
- Whether in or out of the classroom, DECA's co–curricular program
helps you experience real–world business situations. In the classroom,
DECA provides online business simulations as well as role–play
experiences that mirror workplace scenarios. Beyond the classroom, DECA's
excellent relationship with the business community makes moving into a
cooperative training program or part–time position a smooth transition.
Civic Pride
- DECA members learn what it takes to make a difference to society.
Whether it is a small project such as a DECA–sponsored community food drive
or a national cause, such as the Muscular Dystrophy Association, DECA members
reap the personal rewards of knowing they have had a positive impact on
their community and the world.
Fun
- DECA balances career–building with times to relax and bond with other
DECA members. Tours in exciting cities, team–building games, dances and other
social events are rewards for all of the effort that you put into securing a
bright future through DECA.
Let DECA give you the tools you need for a rewarding experience at your high
school and beyond. To find out more about DECA see your DECA advisor or
visit www.deca.org.
PARENTS, DECA IS THE KEY TO YOUR TEENAGER'S CAREER SUCCESS.
If your teenager is looking for an activity with benefits that last long after
high school days are over, DECA, an Association of Marketing Students, offers the
kind of practical experience and leadership opportunities that he or she cannot
get anywhere else. Its co–curricular program provides tools that teach the practical
skills of career preparation, encourage exploration of career fields and provide
experience in the world of work. Here is what DECA can add to your student's education:
Future Planning
- DECA focuses the student on defining his/her college and career goals and
emphasizes the relevance of core studies. More than any other program, DECA,
along with a marketing education course, takes English, math, science, economics
and other areas of study and applies the skills learned in those classes to real
world situations.
Relationship Building/Networking
- With 180,000 student members in all 50 states, as well as Canada, Germany,
Mexico, Guam and Puerto Rico, your student has a strong network of friends and
mentors who are focused on positive, worthwhile projects. Whether through a local
chapter activity, at a state/provincial or international conference, or via the
DECA Web site, relationships that are formed through interaction with like–minded
DECA members can last a lifetime.
Leadership/Recognition
- DECA offers every member the chance to become recognized as a leader. Leadership
training exists at each major DECA venue. Opportunities to demonstrate leadership
traits take a multitude of forms – from team–building group exercises to event planning;
from holding office at the local, state/provincial or national level to winning an
individual or team competition.
Résumé Enhancement
- High school can be so much more than just classes and sports. Colleges and businesses
want to see that students have a well–rounded foundation on which to build their
academic or professional careers. Because DECA members have developed business and leadership
skills, participated in community service projects and perfected their talents through
competitions, their college applications and Résumé's are a cut above the rest.
Scholarships
- DECA awards more than $200,000 in scholarships each year. The road each student travels
through DECA leadership and competition leads to the chance for monetary awards contributed
by DECA's many supportive National Advisory Board members. Major companies such as JCPenney
and Safeway show their faith in DECA members by sponsoring these scholarship opportunities
as do colleges and universities such as Johnson & Wales and Northwood.
Work Experience
- Students can get practical experience in the business world in a variety of ways through
DECA and their high school marketing program. They role–play actual workplace situations
in the classroom and in DECA competitions; they can participate in DECA online business
simulations; they can get work experience through school–based enterprises; and they can
take advantage of cooperative training programs or the relationship DECA has built with local
companies to obtain a part–time job.
Citizenship
- DECA members learn what it takes to make a difference to society. Civic Consciousness is not
just a point of the DECA Diamond; community service is a major theme throughout the
co–curricular material provided by DECA. Making the world a better place for all of its
citizens can start as small as a DECA–sponsored school clean-up day or be as big as DECA
nationwide chapters' annual contribution of more than $500,000 to the Muscular Dystrophy Association.
DECA's competitive events program motivates, challenges and inspires members to apply what they
have learned to practical business situations. DECA's leadership programs develop your student's
talents and capabilities into qualities that will carry him or her into a successful future. To
find out more about DECA, speak to the high school's DECA Advisor or visit www.deca.org.
ADMINISTRATORS, DECA'S BUSINESS IS YOUR STUDENTS' SUCCESS.
Since 1946, DECA, an Association of Marketing Students, has been helping educators motivate
and prepare students for the business world. Today 180,000 marketing students and 4,500 marketing
teachers enjoy the benefits of membership in DECA with its co–curricular programs that
bring the worlds of marketing, management and entrepreneurship into the classroom. With an
approach that emphasizes leadership, career development, networking and showcasing a student's
talents and abilities, DECA opens doors for students in a way that no other student
organization can. Here are some of the reasons you will want a DECA chapter in your school:
- DECA is co–curricular and is infused into the curriculum of marketing, management and
entrepreneurship classes, thus giving the teachers of these programs access to a multitude of new
resources and activities to enhance the classroom experience.
- DECA creates community and business–based partnerships benefiting the student and the school.
- DECA's programs directly address the all important career clusters as identified in a study
by the U.S. Department of Education. These clusters are Business, Management and Administration;
Entrepreneurship; Finance; Hospitality and Tourism; and Marketing, Sales and Service.
- DECA offers a comprehensive program of competitive events based on the occupational goals of student
members. These events are replicated at the local, state/provincial and international levels and offer
thousands of dollars in cash awards and student recognition with trophies, medals and certificates.
- With the support of business, industry and academic institutions, DECA awards more than $200,000
in scholarships each year. DECA scholarships and professional workshops are also available for
teacher/advisors to encourage them to continue their own education and professional development.
- DECA emphasizes the relevance of core studies by incorporating those skills into its activities and competitions.
- DECA focuses the student on defining his/her college and career goals.
- Guiding students through the operation of school–based enterprises, DECA provides the
opportunity to build management, supervision and leadership skills as well as providing work experience.
- DECA offers the most extensive leadership development opportunities of all student organizations.
At DECA's annual International Career Development Conference alone, more than 13,000 members learn
advanced leadership skills, campaign for national office and compete on an international level.
- DECA promotes service learning projects that build self–awareness and responsible
leadership while winning community recognition and approval.
- DECA is recognized by Congress and endorsed by the U.S. Department of Education.
In terms of what it can do for the individual student, the image of the school and the involvement
of the community, there is nothing like DECA. Put DECA in your school and your students (and their
parents) will thank you.
CHAPTER ADVISORS, DECA MAKES TEACHING EASIER AND MORE REWARDING.
As your partner in the classroom, DECA provides you, the teacher/advisor, with resource materials,
classroom activities and tools that innovate and enhance your lesson plan. As chapter advisor, you
will attend workshops and academies, and have increased opportunities to interact with other
professionals in marketing education.
DECA provides teachers and members with co-curricular educational and leadership development
activities to merge with the classroom instructional program, teaching the skills that a successful
career in business requires.
The DECA Diamond: The diagram for a complete chapter program …
- Through school–based enterprises, competitive events and corporate partnerships, DECA
provides students with a vocational understanding of the business world.
- Leadership development is cultivated in the planning and running of DECA chapter activites,
participation in leadership conferences, and by serving as chapter, state, provincial and
international officers.
- DECA activities encourage the development of a social intelligence that students can carry
into their careers—from business ethics, to good etiquette and proper business attire—the DECA
code of conduct promotes self–respect, and respect for others.
- Civic Consciousness is a cornerstone of every DECA chapter's mission statement. Students
utilize the skills they learn to better their communities by organizing and carrying out
community service and fund–raising activities.
Your Arsenal of Information & Resources
DECA membership gives you:
- DIMENSIONS magazine – Dimensions is a quarterly student–targeted magazine
filled with business and association news, and features on job skills, leadership development and civic
consciousness.
- ADVISOR newsletter – Published seven times during the school year, the Advisor
provides practical advice for running your chapter, as well as information concerning DECA resources,
competitions and activities. The newsletter also includes a teaching guide for Dimensions, to help you
enable your students to get the most out of their magazine.
- The DECA GUIDE – The Guide is an annual publication containing the official
DECA Competitive Events Program guidelines.
- DECA IMAGES Catalog – Hundreds of customized DECA projects, instructional materials
and chapter resources for the individual, classroom and chapter are featured, all written to meet your
needs, and reasonably priced for your department's budget.
- DECA Online – Information on DECA programs, events, marketing and business trends
are available 24/7 on DECA's Web site: www.deca.org
How to Get Started
- Meet with students who are the leaders in your classroom to talk about DECA and the benefits of membership.
- With their help, prepare and submit a proposal to your school administration for chapter approval.
- Contact your DECA State Advisor or National DECA for an initial membership roster to establish
your chapter charter.
- Schedule an orientation/membership meeting.
- Address the purposes and goals of the organization.
- Discuss and develop a constitution.
- Elect officers.
- Start planning meetings and activities.
"Unlike many other teachers, DECA advisors aren't just dispensing education-we are handing these young people the future as they walk out the door."
— Bill Lind
Former Nebraska State Advisor
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