More than 60 years ago, DECA organized around an ambitious
goal: to improve education and career opportunities for
students interested in careers in marketing, management
and entrepreneurship. What began with a few hundred students
in 17 states has grown to over 185,000 students in all
50 states, Canada, Guam, Puerto Rico, Germany and Mexico.
DECA’s objective is to support the development of
marketing and management skills in career areas such as
hospitality, finance, sales and service, business administration
and entrepreneurship. Programs and activities are tailored
to the specific career interest of students and include
technical skills, basic scholastic and communication skills,
human relations and employability skills, and a strong
emphasis on economics and free enterprise.
DECA provides recognition and leadership activities directly
related to attainment of specific occupational and leadership
skills. DECA’s mission establishes clear criteria
for its programs and activities.
The mission of DECA, Inc. is to enhance the co–curricular
education of students with interest in marketing, management
and entrepreneurship. DECA helps students to develop skills
and competence for marketing careers, to build self–esteem,
to experience leadership and to practice community service.
DECA is committed to the advocacy of marketing education
and the growth of business/education partnerships.
DECA is a nonpartisan, non-sectarian 501(c)(3) association
of students, teachers, and administrators and is recognized
and endorsed by all 50 state departments of education
and the U.S. Department of Education.
DECA Membership
A recent survey of DECA chapter advisors produced a profile
of our members:
56.8% - Female
43.2% - Male
| 60% White |
15% Hispanic |
| 17% African American |
4% Asian |
DECA Membership Scope
DECA chapters operate in over 4,500 high schools and 200
colleges across the U.S., Puerto Rico, Guam and Canada.
Recently, chapters have started in Germany. With over
185,000 members, (172,000 high school and 13,000 college
members) DECA has a significant impact on today's youth.
Major Activities and Services
DECA offers a wide range of services and activities for
its professional and student members. The services and
activities are organized around the areas of conferences,
publications, competitive events, leadership and classroom
and chapter resources. Separate programs and activities
are conducted for the high school and college division.
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